Major brands for direct-to-consumer commerce South Korea 2022, by web traffic share

Published by
Nina Jobst,
Dec 5, 2023
According to data collected in January 2022, Dôen was the most popular brand for direct-to-consumer (D2C) commerce in South Korea, with 34.9 percent of D2C web traffic leading there. Following was Veja with around 13.5 percent of D2C web traffic.

Leading brands direct-to-consumer (D2C) commerce in South Korea as of January 2022, by web traffic share

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Release date

November 2023

Region

South Korea

Number of respondents

440,100 visits

Supplementary notes

According to the source, most ecommerce in South Korea flows through Naver and Coupang, so ‘direct’ sales are still small by comparison.

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