E-commerce and Online Shopping in India - Statistics & Facts | Statista

E-commerce and Online Shopping in India - Statistics & Facts | Statista

Statistics and facts about e-commerce in India

The fast development of telecommunications technology in the past few decades has changed many aspects of consumers’ lives, including their purchasing process. Consumers are often turning to e-commerce or electronic commerce, namely the buying and selling of products and services exclusively through electronic channels. The most well-known form of e-commerce is online shopping, also known as business to consumer e-commerce (B2C), where private customers can order various products which they then receive by courier or postal mail. Another category of e-commerce focuses on transactions between companies, called business to business e-commerce (B2B). The third category of e-commerce involves transactions from consumer to consumer (C2C), as in the example of eBay or other similar websites.


E-commerce is expected to grow in Asia Pacific in the coming years. The number of digital buyers in Asia Pacific is projected to pass the one billion mark for the first time in 2018, which will account for 60 percent of all internet users in the region. Moreover, the share of total retail sales in Asia Pacific is forecast to double between 2015 and 2019. In line with the regional growth, India, a fast-growing emerging Asian market, shows optimistic projections for the e-commerce industry. Close to 240 million people are forecast to buy goods and services online in India by 2019. This means that about 70.7 percent of internet users in India will have purchased products online by then. The majority of digital shoppers in India are male. This growth in volume of digital buyers has a reflection on revenue as well. Retail e-commerce sales in India are forecast to grow tremendously, with projections to jump from around 16 billion U.S. dollars in 2016 to just over 45 billion U.S. dollars in 2021.

Mobile is also a profitable and promising shopping platform for the retail industry in India. In fact, about 49 percent of Indian consumers stated that they used a mobile device for making a purchase in 2016. This places India as one of the leading digital markets for mobile e-commerce penetration. About 27 percent of digital buyers in the country stated making an online purchase via their smartphones/mobile on a monthly basis, and 24 percent stated purchasing online goods and services weekly. About 71 percent of consumers in India also said mobile wallet is their preferred method of digital payment. In terms of value, sales from mobile retail e-commerce are projected to generate 63.5 billion U.S. dollars in revenue by 2020.



Picture: istockphoto.com / aleksl



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