Share of marketers believing AI will change programmatic advertising in the U.S. '23

Published by Statista Research Department, Feb 13, 2024
During a November 2023 survey carried out among advertising decision-markers at brands, agencies and publishers who oversaw programmatic in the United States, 76 percent of respondents stated they believed artificial intelligence (AI) would change the way programmatic advertising operated. Nearly one in every five said it had already done it.

Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023

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Release date

February 2024

Region

United States

Survey time period

November 14 to 22, 2023

Number of respondents

200 respondents

Special properties

among advertising decision-markers at brands, agencies and publishers who oversee programmatic

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Topics

Artificial intelligence (AI) in programmatic advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideArtificial intelligence (AI) worldwideArtificial intelligence (AI) use in marketing
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