U.S. fast food industry - additional information
The fast food industry includes worldwide famous brands such as McDonald’s, KFC, Pizza Hut and Burger King, all of which were founded in the United States. Other American brands, such as Chipotle Mexican Grill and Taco Bell, are also beginning to build an international reputation. McDonald’s is by far the most valuable fast food brand in the world, with a value that exceeded 88 billion U.S. dollars in 2016. McDonald’s has been operating since 1955. In 2016, the company had over 36,000 restaurants worldwide, 14,155 of which were in the United States.
Around 17 percent of U.S. consumers dine out at quick-service restaurants at least once a month and approximately 20 percent visit them at least once a week. According to the World Health Organization, it is the unregulated frequency of such visits that is causing obesity and its related health problems in the United States. Many of the leading fast-food brands in the U.S. specialize in high-calorie foods, such as burgers, pizza and fried chicken.
Although McDonald's is the largest quick service restaurant in terms of brand value, Subway is by far the largest QSR in the United States in terms of number of Units. In 2015, the sandwich chain had 27,103 restaurants in the United States, that was almost 13,000 more than its closest competitor McDonald's