Revenue of quick service restaurants in the U.S. 2002-2019
The booming quick service restaurant (QSR) industry in the United States generated a revenue of 273 billion U.S. dollars in 2019. This figure has risen by nearly 90 billion dollars over the past 10 years. Major players in the QSR industry include big household names such as McDonald’s, Burger King, and Yum Brands (KFC, Pizza Hut, Taco Bell). Out of the leading QSR chains, McDonald's contributed the most to the overall revenue of the U.S. fast food industry, with Starbucks following in a not-so-close second place.
The home of fast food
The United States is undeniably the founder of modern-day quick service chain restaurants. QSRs, otherwise known as limited service restaurants (LSR), are establishments that typically serve food quickly and do not provide table service. In the U.S., all the states have QSRs – in 2017, California accounted for the highest number, while Wyoming had the least. In terms of brand value, McDonald’s, Starbucks, and Subway came out on top - McDonald’s unsurprisingly accounted for the highest, with over double the value of closest competitor, Starbucks.
The home of fast food
The United States is undeniably the founder of modern-day quick service chain restaurants. QSRs, otherwise known as limited service restaurants (LSR), are establishments that typically serve food quickly and do not provide table service. In the U.S., all the states have QSRs – in 2017, California accounted for the highest number, while Wyoming had the least. In terms of brand value, McDonald’s, Starbucks, and Subway came out on top - McDonald’s unsurprisingly accounted for the highest, with over double the value of closest competitor, Starbucks.
