Burger King - additional information
Founded in 1954, Burger King is a U.S.-based quick service burger restaurant chain that is also known by the abbreviation ‘BK’. Since the 1950’s Burger King has evolved into an international brand with more than 14,000 Burger King restaurants worldwide. Today around 50 percent of these restaurants are located outside the United States.
The revenue of Burger King has seen growth over the last three years reaching 1.14 billion U.S. dollars in 2016. Despite the decrease in revenue, the number of American customers has remained steady. According to the American customer satisfaction index, Burger King scored 76 points out of a possible 100 points in 2016, showing an increase in overall customer satisfaction.
In 2014, Burger King and the Canadian QSR-chain Tim Hortons merged under the parent company Restaurant Brands International, although both restaurants maintained their individual brands and headquarters. The purpose of the merger was to create a synergy between the two brands in terms of accessing the global market place and improving practices within the companies.