Burger King's whooping success
Founded in 1954, Burger King is a U.S.-based quick service burger restaurant chain that is also known by the abbreviation ‘BK’. Since the 1950’s Burger King evolved into an international brand with more than 19 thousand Burger King restaurants worldwide. Burger King also affirmed its position as one of the most valuable QSR chain worldwide in terms of brand value. It also ranked fifth in terms of the leading QSR chains with the most number of units in the United States.
COVID-19's impact on the fast food industry
The coronavirus (COVID-19) pandemic caused unprecedented challenges in the QSR industry across the globe. Efforts to contain the spread of the virus caused restaurant chains to restrict its operations to take-out orders or delivery only, as indoor dining was not possible due to social distancing orders. In the United States, restaurant traffic to the fast food restaurants experienced a nearly 20 percent decline in restaurant traffic during this period.