How important do you think social media will be in five years' time?*

Importance of social media in 5 years to travel industry The statistic depicts the survey results concerning the question "How important do you think social media will be in five years?". 48 percent of the respondents think that social media will become more important than Pay Per Click (PPC) in 5 years' time.
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Importance of social media
Social media will become
more important than PPC
48%
Social media will grow in
importance but remain behind PPC
37%
Social media is at its tipping point
and will reduce in popularity
15%
Importance of social media
Social media will become
more important than PPC
48%
Social media will grow in
importance but remain behind PPC
37%
Social media is at its tipping point
and will reduce in popularity
15%
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Description Source More information
The statistic depicts the survey results concerning the question "How important do you think social media will be in five years?". 48 percent of the respondents think that social media will become more important than Pay Per Click (PPC) in 5 years' time.
Show more
Release date
November 2011
Region
United Kingdom
Survey time period
September 2011
Number of respondents
1,029 respondents
Age group
18 years and older
Special properties
World Travel Market stakeholders comprising of exhibitors and the industry’s senior buyers from the WTM Meridian Club.
Supplementary notes
PPC - pay per click, internet advertising model used to direct traffic to websites

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