Importance of social media in 5 years to travel industry

The statistic depicts the survey results concerning the question "How important do you think social media will be in five years?". 48 percent of the respondents think that social media will become more important than Pay Per Click (PPC) in 5 years' time.

How important do you think social media will be in five years' time?*

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Source

Release date

November 2011

Region

United Kingdom

Survey time period

September 2011

Number of respondents

1,029 respondents

Age group

18 years and older

Special properties

World Travel Market stakeholders comprising of exhibitors and the industry’s senior buyers from the WTM Meridian Club.

Supplementary notes

PPC - pay per click, internet advertising model used to direct traffic to websites

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Statistics on "Travel and tourism in the United Kingdom (UK)"

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