International tourist arrivals in Italy 2019-2023, by country
The total number of international tourist arrivals in Italy increased sharply in 2023 over the previous year, but remained below the figures recorded before the impact of the COVID-19 pandemic. In 2023, Germany was the leading inbound travel market in the country based on the number of arrivals, with roughly 12.5 million arrivals. France and Austria followed in the ranking that year, with 11.2 and seven million arrivals, respectively.
What is the economic impact of travel and tourism in Italy?
While the number of inbound tourist arrivals remained below pre-pandemic levels, the international tourism expenditure In Italy surpassed the figure from 2019, exceeding 50 billion euros in 2023. Overall, the total contribution of travel and tourism to GDP in Italy followed a similar trend, rising by nearly two percent compared to 2019.
What is travel and tourism's contribution to employment in Italy?
In 2023, the total contribution of travel and tourism to employment in Italy also recovered from the impact of the health crisis. That year, travel and tourism generated, directly and indirectly, just under three million jobs in the country.