Current importance of marketing tools to UK tourism business 2011

Published by Statista Research Department, Nov 7, 2011
The statistic depicts the surveys results concerning the question "How important are marketing vehicles currently to your business?"*. With an average of 2.4 on a scale of 5, the survey participants reported that Social Media is currently the most important marketing tool.

How important are marketing vehicles currently to your business?*

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Source

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Release date

November 2011

Region

United Kingdom

Survey time period

September 2011

Number of respondents

1,029 respondents

Age group

18 years and older

Special properties

World Travel Market stakeholders comprising of exhibitors and the industry’s senior buyers from the WTM Meridian Club.

Supplementary notes

* Measured on a scale of one to five - one being the most popular and five the least popular.
The source does not provide detailed information regarding the questions and possible answers of the survey. The wording chosen here might therefore differ slightly from the wording of the survey.

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