In the United Kingdom (UK) many consumers are being forced or voluntarily changing their travel plans due to the outbreak of the coronavirus (COVID-19), which is hitting the industry hard. According to a survey conducted in March 2020, some factors that would persuade consumers to book a vacation during the outbreak include an insurance policy that covered disruption caused by the virus (20 percent) and flight discounts (20 percent). Howover close to half of respondents said they could not be persuaded at all to book during this time.
Which of the following, if any, would persuade you to book a vacation during the coronavirus outbreak?
Characteristic
Share of respondents
A travel insurance policy that covered disruption caused by the virus
20%
Flight discounts
20%
Flexibility
16%
Accommodation discounts
16%
Taking a trip within my own country instead
16%
If the situation in the UK became worse
8%
No change fees
14%
Attraction discounts
9%
Being able to speak to an agent about safest/most effective travel plans
8%
I could not be persuaded to book a vacation during this time
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GWI. (March 20, 2020). Which of the following, if any, would persuade you to book a vacation during the coronavirus outbreak? [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1105903/factors-influencing-travel-booking-during-covid-19-united-kingdom-uk/
GWI. "Which of the following, if any, would persuade you to book a vacation during the coronavirus outbreak? ." Chart. March 20, 2020. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1105903/factors-influencing-travel-booking-during-covid-19-united-kingdom-uk/
GWI. (2020). Which of the following, if any, would persuade you to book a vacation during the coronavirus outbreak? . Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1105903/factors-influencing-travel-booking-during-covid-19-united-kingdom-uk/
GWI. "Which of The Following, If Any, Would Persuade You to Book a Vacation during The Coronavirus Outbreak? ." Statista, Statista Inc., 20 Mar 2020, https://www.statista.com/statistics/1105903/factors-influencing-travel-booking-during-covid-19-united-kingdom-uk/
GWI, Which of the following, if any, would persuade you to book a vacation during the coronavirus outbreak? Statista, https://www.statista.com/statistics/1105903/factors-influencing-travel-booking-during-covid-19-united-kingdom-uk/ (last visited October 31, 2024)
Which of the following, if any, would persuade you to book a vacation during the coronavirus outbreak? [Graph], GWI, March 20, 2020. [Online]. Available: https://www.statista.com/statistics/1105903/factors-influencing-travel-booking-during-covid-19-united-kingdom-uk/