American who owned Rolex watches 2018, by income

Share of Americans who own Rolex watches in 2018, by income

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Source

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Release date

June 2018

Region

United States

Survey time period

May 15-22, 2018

Number of respondents

900 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was: "And from which of these luxury brands do you own watches?"
Type of respondents: American luxury shoppers who go shopping at least once per year both online and offline and bought a new or used personal luxury item (accessories, clothing, cosmetics, jewelry, shoes, bags, watches) of the most common brands in the past 3 years.
Multiple picks were possible.

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