John Deere's workforce 2002-2021
John Deere's sales figures
John Deere has three main product categories: production and precision agriculture, agriculture and turf, and construction and forestry. The majority of the company’s sales are generated by the production and precision agriculture segment. In 2021, John Deere’s revenue amounted to around 44 billion U.S. dollars. The United States and Canada are the biggest regional market for the company, with sales of around 25.8 billion U.S. dollars.
Farm machinery market
Farming machinery is one of the great innovations of the last two centuries, allowing us to significantly increase our agricultural yields and take a major step towards eradicating world hunger. John Deere and Co. is the world’s largest farm machinery manufacturer in terms of revenue, as of 2020. John Deere’s main competitors in that market include Case New Holland Industrial, Kubota Corporation, and AGCO. Case New Holland is based in the United Kingdom and generated net revenue of about 26 billion U.S. dollars in 2020.