Price spending growth for protected brands - U.S. 2010-2015

Protected brand price spending growth in the U.S. from 2010 to 2015

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Release date

April 2016


United States

Survey time period

2010 to 2015

Supplementary notes

Reported price growth is dollar growth that is driven by invoice price changes and excludes rebates and contract pricing agreements. Brand invoice price growth contribution is the contribution to market growth and does not reflect price growth rate. Net price growth is based on comparison of company reported net sales and IMS reported sales at invoice prices from wholesaler transactions.
* Added from the 2015 report.

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