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Spontaneous awareness of road safety advertising in the UK 2006-2013

This statistic shows how aware people in the United Kingdom are of road safety advertising between November 2006 and July 2013. Motorists were generally more aware of road safety advertising than non-motorists, however, both groups were significantly less aware of such campaigns in July 2013 than in November 2006.

Have you seen or heard any advertising about road safety recently?

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Source

Release date

August 2013

Region

United Kingdom (England, Wales)

Survey time period

November 2006 to July 2013

Number of respondents

1,853*

Age group

16 years and older

Method of interview

Omnibus survey

Supplementary notes

* Number of respondents for previous surveys provided in the source, although often unclear.

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Statistics on "Road safety in the United Kingdom"

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