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Luxury goods purchase decision influences among Millennials worldwide 2017

This statistic shows the results of a 2017 survey in which Millennials were asked about the one influence which would have the greatest impact on their purchase decision of a luxury item. During the survey, 27.1 percent of respondents said an admired friend would have the greatest influence on their decision to purchase luxury goods.

Leading luxury goods purchase decision influences among Millennials worldwide 2017

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Source

Release date

July 2017

Region

Worldwide

Survey time period

2017

Number of respondents

1,005 respondents

Age group

20-30 years

Special properties

among respondents who were interested or very interested in luxury spending

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Statistics on "Luxury goods in the United Kingdom (UK)"

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