Engagement in the United States in 2018, by month

According to this statistic, December is the most popular month for an engagement with a proposal rate of 19 percent. With just under 10 percent, the summer months are also a quite popular choice for this event. The most popular season for weddings is summer, followed closely by fall.

Less say “yes”

The United States’ marriage rate has been declining for decades now; fewer unwed Americans want to get married nowadays, and many seem uncertain. Regarding faits accomplis, the camps are evenly split: Half of Americans are married while the other half are not. However, less commitment means less legal separation, as a decline in marriage rates also means a declining divorce rate.

An expensive engagement

Despite lower marriage rates, the wedding industry in the United States is still booming. Caterers, jewelers, event planners, and venues all profit immensely from weddings. The average amount spent on engagement rings alone is at approximately 6,000 U.S. dollars now, and average costs for a wedding are estimated to amount to over 33,000 U.S. dollars – this includes everything from the cake to the band to the ceremony. Expenses for the honeymoon not included.

Engagement: Most popular months to become engaged in the United States in 2018

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Release date



United States

Survey time period


Number of respondents

18,395 respondents

Special properties

couples married between Januray 1st and December 31st, 2018

Supplementary notes

Respondents represent couples from all over the country with various ethnicities, income levels, race, age, sexual orientation and gender identity. To provide the most comprehensive view of research collected, WeddingWire has also included findings from ad hoc studies conducted in 2018, as well as behavioral data analyzed by the company's own team of data scientists. In a typical year, WeddingWire conducts research with more than 150,000 US brides, grooms, guests and wedding professionals.

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Statistics on "Weddings and Marriage in the U.S."

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