UK Royal Parks: visitor information sources 2013/14 Statistic

This statistic presents the sources of information about Royal Parks in the United Kingdom (UK) used by their visitors in 2013 and 2014. Almost half of visitors used general sources like word of mouth to inform themselves about the parks and 13 percent of visitors used online resources like the Royal Parks website and social networks.

Before your trip to this park today, did you use any of the following sources to find out information about the park?

Characteristic	Share of respondents
General (e.g. word of mouth)	49%
Online (e.g. TRP website, social networks)	13%
Printed (e.g. leaflet, newsletter)	11%
Media (e.g. newspaper, magazine, TV)	4%
In the community	2%
Somewhere else	2%
None of these	35%
Don't know	1%

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Release date

January 2015

More information

Region

United Kingdom

Survey time period

2013 to 2014*

Number of respondents

1,699 respondents

Method of interview

Face-to-face interview

Supplementary notes

* Surveys were undertaken in three waves: August 8-22, 2013, May 8-22, 2014 and August 7-19, 2014.
Full question worded as follows: "Before your trip to this park today, did you use any of the following sources to find out information about the park? / And how would you prefer to find out information about the park?"

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