This statistic presents the average brand recognition for challenger banks and for large established banks in the United Kingdom (UK) as of 2015. In that time, approximately 59 percent of surveyed account holders recognized the banks classified as large challengers. Smaller challengers enjoyed an average recognition score of seven percent.
Average brand awareness of challenger banks in the United Kingdom (UK) as of 2015
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Brand awareness: Financial services providers in the United Kingdom (UK)
Evaluation of banks and other financial institutions
8
- Premium Statistic Financial services brand awareness in the United Kingdom (UK) in 2015
- Premium Statistic Bank of Ireland evaluation in the United Kingdom (UK) in 2015
- Premium Statistic Bank of Scotland evaluation in the United Kingdom (UK) in 2015
- Premium Statistic Barclays bank evaluation in the United Kingdom (UK) in 2015
- Premium Statistic Cahoot bank evaluation in the United Kingdom (UK) in 2015
- Premium Statistic Citibank evaluation in the United Kingdom (UK) in 2015
- Premium Statistic Clydesdale Bank evaluation in the United Kingdom (UK) in 2015
- Premium Statistic Co-operative Bank evaluation in the United Kingdom (UK) in 2015
Evaluation of online platforms as financial service providers
4
- Premium Statistic Evaluation of Apple as a financial services provider in the United Kingdom in 2015
- Premium Statistic Evaluation of Google as a financial services provider in the United Kingdom in 2015
- Premium Statistic Evaluation of Paypal as a financial services provider in the United Kingdom in 2015
- Premium Statistic Evaluation of Amazon as a financial services provider in the United Kingdom in 2015
Further related statistics
15
- Financial services: UK's revenue share in reation to the EU as of 2016, by subsector
- Financial services: UK's market share in the EU as of 2016, by subsector
- Italy: accounts and services used at BNL 2017
- Ways of learning financial products among Hispanic Millennials in the U.S. 2014
- Usage of banking apps for service payments in Russia 2019
- Ways of learning financial products among Millennials in the U.S. 2014, by gender
- Usage of banking app for money transfers with phone number Russia 2019
- Annual income: management reporting specialist in banking London (UK) 2018
- Consumer complaints regarding retail banking services as of July 22, 2013, by type
- Italy: accounts and services used at UniCredit Bank 2017
- Banking and financial services software market size worldwide 2015-2020
- Brand awareness by category in Chile 2023
- Sources of brand discovery for Gen X in the U.S. 2019
- Brand awareness for outdoor kitchens among consumers in the United States 2017
- Brand awareness of wearable technology products among males Philippines 2022
Further Content: You might find this interesting as well
Statistics
- Financial services: UK's revenue share in reation to the EU as of 2016, by subsector
- Financial services: UK's market share in the EU as of 2016, by subsector
- Italy: accounts and services used at BNL 2017
- Ways of learning financial products among Hispanic Millennials in the U.S. 2014
- Usage of banking apps for service payments in Russia 2019
- Ways of learning financial products among Millennials in the U.S. 2014, by gender
- Usage of banking app for money transfers with phone number Russia 2019
- Annual income: management reporting specialist in banking London (UK) 2018
- Consumer complaints regarding retail banking services as of July 22, 2013, by type
- Italy: accounts and services used at UniCredit Bank 2017
- Banking and financial services software market size worldwide 2015-2020
- Brand awareness by category in Chile 2023
- Sources of brand discovery for Gen X in the U.S. 2019
- Brand awareness for outdoor kitchens among consumers in the United States 2017
- Brand awareness of wearable technology products among males Philippines 2022
KPMG. (May 4, 2015). Average brand awareness of challenger banks in the United Kingdom (UK) as of 2015 [Graph]. In Statista. Retrieved March 19, 2024, from https://www.statista.com/statistics/443896/challenger-banks-large-brand-awareness-united-kingdom-uk/
KPMG. "Average brand awareness of challenger banks in the United Kingdom (UK) as of 2015." Chart. May 4, 2015. Statista. Accessed March 19, 2024. https://www.statista.com/statistics/443896/challenger-banks-large-brand-awareness-united-kingdom-uk/
KPMG. (2015). Average brand awareness of challenger banks in the United Kingdom (UK) as of 2015. Statista. Statista Inc.. Accessed: March 19, 2024. https://www.statista.com/statistics/443896/challenger-banks-large-brand-awareness-united-kingdom-uk/
KPMG. "Average Brand Awareness of Challenger Banks in The United Kingdom (Uk) as of 2015." Statista, Statista Inc., 4 May 2015, https://www.statista.com/statistics/443896/challenger-banks-large-brand-awareness-united-kingdom-uk/
KPMG, Average brand awareness of challenger banks in the United Kingdom (UK) as of 2015 Statista, https://www.statista.com/statistics/443896/challenger-banks-large-brand-awareness-united-kingdom-uk/ (last visited March 19, 2024)
Average brand awareness of challenger banks in the United Kingdom (UK) as of 2015 [Graph], KPMG, May 4, 2015. [Online]. Available: https://www.statista.com/statistics/443896/challenger-banks-large-brand-awareness-united-kingdom-uk/