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Challenger banks: average brand awareness in the UK 2015

This statistic presents the average brand recognition for challenger banks and for large established banks in the United Kingdom (UK) as of 2015. In that time, approximately 59 percent of surveyed account holders recognized the banks classified as large challengers. Smaller challengers enjoyed an average recognition score of seven percent.

Average brand awareness of challenger banks in the United Kingdom (UK) as of 2015

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Source

Release date

May 2015

Region

United Kingdom

Survey time period

2015

Number of respondents

463 respondents

Age group

18 years and older

Special properties

Account holders with challenger banking brand.

Method of interview

Online survey

Supplementary notes

According to the source:

"Smaller challengers have typically been incorporated in the past five years. Four of them are now listed banks. They include: Shawbrook, Aldermore, Handelsbanken, Metro, STB and Onesavings."

"Larger challengers are longer established. Two of them are new but have inherited large portfolios of loans and advances to customers. They include Virgin, First Direct, Williams and Glyn, Nationwide, Post Office, TSB and NAB."

"Large retailers have entered financial services market offering unsecured products etc. Some of them - longer established like Tesco and M&S - are expanding their offering. They also include Asda Money or Sainsbury's."

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Statistics on "Challenger banks in the United Kingdom (UK)"

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