Sources of brand discovery for Gen X in the U.S. 2019

The statistic presents information on sources of brand discovery for Generation X in the United States as of March 2019. According to the findings, 26 percent of Gen X respondents discovered brands through social media, while 32 did so via TV advertising.

Sources of brand discovery for Generation X in the United States as of March 2019

Share of respondents
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Sources

Release date

March 2019

Region

United States

Survey time period

March 2019

Number of respondents

11,000 respondents

Age group

38-53 years

Supplementary notes

The source did not provide exact information on the survey date.
Data shows where cohorts say they primarily find out about new products.

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