Revenue of China's online travel agency market 2015-2022
While booking.com and Expedia ruled the global online travel booking market, Trip.com Group (previously known as Ctrip) remained the most popular online travel agency among Chinese travelers. Celebrating its 20th anniversary in 2019, Trip.com ranked as the second-largest online travel company globally based in terms of market capitalization. The company's service ranges from accommodation booking, transportation ticketing, and tour packages to entrance ticket sales. However, the online travel giant received a number of complaints about price discrimination and lack of transparency in their bundle sales.
Online accommodation booking in China
According to a Statista survey, most Chinese travelers used OTAs to book their hotel accommodation. China's online accommodation booking GMV surpassed 50 billion yuan in the quarter before the COVID-19 outbreak and steadily recovered as China brought the pandemic under control. Online hotel booking was not only popular among leisure tourists but also among business travelers. More than 85 percent of Chinese small to medium enterprises booked their hotels by PC devices or mobile apps.