Market share of hotel booking distribution channels in Denmark 2015

This statistic presents the market shares of hotel booking distribution channels in Denmark in 2015. Online booking agencies (such as Booking.com and Expedia) represented 24.7 percent of overnight bookings in Denmark that year. However, collectively (whether via email, phone, in person or through the hotels own website), direct bookings represented over half of hotel bookings made in Denmark in 2015.

Market share of overnight booking distribution channels in Denmark in 2015

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Sources

Release date

July 2016

Region

Denmark

Survey time period

2015

Number of respondents

98 respondents

Special properties

hotels and hotel associations; unweighted sample

Method of interview

Online survey

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