Share of B2C e-commerce sales in the Asia Pacific region from 2010 to 2016, by country

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OtherIndonesiaIndiaSouth KoreaAustraliaJapanChina
20108.8%1.4%3.5%7.3%14.2%50.6%14.1%
20118.6%1.7%3.9%7%12.7%44.4%21.8%
20127.8%1.9%4.1%6.2%10.6%37.7%31.7%
2013*7.2%2%4.2%5.5%9.1%31.9%40.2%
2014*6.3%1.9%4.1%4.7%7.6%26.1%49.3%
2015*6%1.9%4.2%4.3%6.9%23.1%53.6%
2016*5.8%1.9%4.3%4%6.4%21%56.6%
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This statistic gives information on the disitribution of B2C e-commerce sales in the Asia Pacific region from 2010 to 2016, by country. In 2010, 50.6 percent of B2C e-commerce sales in the region were generated by Japan. In 2015, China is expected to generate 53.6 percent of Asia Pacific's B2C e-commerce sales.
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Release date
August 2012
Region
APAC
Survey time period
2010 to 2012
Supplementary notes
* Forecast.
Includes travel, digital downloads and event tickets, excludes online gaming.
China: includes sales from businesses that occur over C2C platforms, excludes Hong Kong.
India: online travel sales represent roughly 80 percent of B2C e-commerce sales.
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