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Brand and price awareness regarding online services in Germany 2015-2017

Which is more important to you when it comes to online services: brand or price?

by Evgeniya Koptyug, last edited Jan 23, 2019
Brand and price awareness regarding online services in Germany 2015-2017 This statistic shows the results of a survey on the brand and price awareness of consumers regarding online services in Germany from 2015 to 2018. In 2018, roughly 23.3 percent of Germans aged 14 years and older paid more attention to the brand rather than to the price when it came to online services.
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Which is more important to you when it comes to online services: brand or price?

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