Brand and price awareness regarding online services in Germany 2017-2021

Which is more important to you when it comes to online services: brand or price?

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Release date

November 2021

Region

Germany

Survey time period

2017 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population age 14 and older

Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,389 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 23,299 respondents, projected base of 70.54 million people


The figures refer to the following studies:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

You can find further information on the methodology here.

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