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Brand and price awareness regarding online services in Germany 2015-2019

Published by Evgenia Koptyug, Dec 8, 2020

This graph presents the results of a survey on the brand and price awareness of consumers regarding online services in Germany from 2015 to 2019. In 2019, roughly 23.2 percent of Germans aged 14 years and older paid more attention to the brand rather than to the price when it came to online services.

Which is more important to you when it comes to online services: brand or price?

	Brand	Price	Don't know
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Release date

November 2019

More information

Region

Germany

Survey time period

2015 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population age 14 and older

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,389 respondents, projected base of 70.45 million persons
2019: 23,120 respondents, projected base of 70.60 million persons

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020.

You can find further information on the methodology here.