Brand evaluation - 4711 in Germany 2015

This statistic presents the results of a survey regarding 4711 in Germany as a brand of fragrances in 2015. 37 percent of respondents reported a neutral attitude towards 4711 as a fragrance brand. A further 20 percent evaluated the brand in a positive light in 2015.

Germany: Is your overall opinion of 4711 as a fragrance brand positive, neutral or negative?

Characteristic	Share of respondents
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Release date

December 2015

More information

Region

Germany

Survey time period

August 4 to September 1, 2015

Number of respondents

109 respondents

Age group

18-69 years

Special properties

Includes only respondents who are familiar with the brand.

Method of interview

Online survey

Supplementary notes

The original question read as follows: "Please state for each brand you know whether your overall opinion of it as a fragrance brand is positive, neutral or negative."

Includes only respondents who are familiar with the brand.

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