Reasons for smartphone users in the United States to delete mobile apps as of August 2015

U.S. smartphone app deletion reasons 2015 This statistic ranks the most common reasons for smartphone users in the United States to delete mobile apps. During the August 2015 survey period, the majority of respondents stated that they deleted apps they rarely used, while 40 percent said they found better apps to replace them.
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Share of respondents
I rarely used the app72%
I needed to free up memory on my phone51%
I found the app was draining my phone battery44%
I found better apps to replace them40%
The app had too many technical issues39%
The app was sending me too many ads or alerts34%
The app wasn't easy to use32%
I was spending too much time using the app8%
Share of respondents
I rarely used the app72%
I needed to free up memory on my phone51%
I found the app was draining my phone battery44%
I found better apps to replace them40%
The app had too many technical issues39%
The app was sending me too many ads or alerts34%
The app wasn't easy to use32%
I was spending too much time using the app8%

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Description Source More information
This statistic ranks the most common reasons for smartphone users in the United States to delete mobile apps. During the August 2015 survey period, the majority of respondents stated that they deleted apps they rarely used, while 40 percent said they found better apps to replace them.
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Release date
October 2015
Region
United States
Survey time period
August 2015
Number of respondents
2,011 respondents
Age group
18 years and older
Supplementary notes
Question: Which of the following reasons describe why you haev deleted apps from your smartphone?
Multiple answers were possible.

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Dr. Antonella Mei-Pochtler

Dr. Antonella Mei-Pochtler
Senior Vice President, Boston Consulting Group

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