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Factors influencing flight choice of consumers in the United Kingdom (UK) 2015

This statistic shows the results of a survey in 2015, in which consumers in the United Kingdom (UK) were asked which factors they consider when choosing a flight. Among respondents, 67 percent stated that the flight price is very important and 28 percent as 'somewhat' important. The airline or holiday company was considered less important overall.

To what extent were the following factors considerations in your choice of this flight?

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Source

Release date

June 2015

Region

United Kingdom

Survey time period

November 2014 to January 2015

Number of respondents

1,330 respondents

Special properties

decision-makers who have flown in past 12 months

Method of interview

Telephone interviews and online survey

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Statistics on "Airline travel in the United Kingdom (UK)"

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