Reasons for choosing holiday/airline company in the United Kingdom (UK) 2015

This survey displays the reasons consumers gave for choosing a holiday/airline company from a survey conducted in the United Kingdom (UK) in 2015. Among respondents, 29 percent stated 'low cost' and 'familiarity' as main reasons respectively.

Reasons for choosing airline/holiday companies in the United Kingdom (UK) in 2015*

Main reasonOther reason
Low cost29%47%
Customer service6%44%
Safety standards7%33%
Punctuality record3%32%
Comfy seats/legroom3%29%
Offers assistance**6%29%
Frequent flyer/airmiles5%12%
Environment a priority3%8%
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Release date

June 2015


United Kingdom

Survey time period

November 2014 to January 2015

Number of respondents


Special properties

decision-makers for whom airline/holiday company was important; all who had flown in the last 12 months

Method of interview

Telephone interviews and online survey

Supplementary notes

* The original survey question was worded as follows: "Why did you choose to fly with this airline or holiday company? And which was the main reason?". All were asked about their most recent flight.
** Only asked of all PRM (people with reduced mobility when travelling by air).

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Statistics on "Airline travel in the United Kingdom (UK)"

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