Italy: use of legal and illegal streaming services 2015-2016

Between 2015 and 2016, 78 percent of streaming services used in Italy were not legal. A Few years later, data suggest that the attitude towards streaming changed in the country. In 2018, 39 percent of Italian users answering a poll stated that they would pay for a video streaming subscription, while 32 percent was willing to pay for up to two subscriptions.

Streaming services and sources

Results of a 2018 survey among Italians showed that when choosing live video providers, the most relevant factor was the speed of the internet connection available. The price came second with 42 percent of preferences. In general, about half of the individuals prefer to stream from websites or apps of broadcasters. 41.5 percent of users would watch content from social networks, while 32.5 percent of the users surveyed streamed content from game apps or websites.

What people stream

According to a 2018 survey, 56 percent of Italian users love to stream TV series online. Also, sports games are quite popular. Lastly, tutorials and how-to videos are streamed by 35 percent of users.

Online legal and illegal streaming services use in Italy from 2015 to 2016

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Release date

June 2016



Survey time period

2015 to 2016

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Statistics on "Online media and entertainment usage in Italy"

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