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Share of online retail spending via mobile devices in selected European countries in 2014 and 2015

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Europe: online retail spending share via mobile devices 2014-2015 This statistic depicts the share of online retail spending via mobile devices in selected European countries in 2014 and 2015. In 2014, it was found that online retail spending via mobile devices in Germany accounted for approximately 17 percent.
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Description Source More information
This statistic depicts the share of online retail spending via mobile devices in selected European countries in 2014 and 2015. In 2014, it was found that online retail spending via mobile devices in Germany accounted for approximately 17 percent.
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Release date
January 2015
Region
France, Germany, Italy, Netherlands, Poland, Spain, Sweden, United Kingdom
Survey time period
2014 and 2015
Supplementary notes
The source provides the followig information on the methodology:
"Data from the following sources has been used to establish these forecasts: government statistical sources and analysts, telephone interviews with 100 major retailers from all types of business (20%+ of national retail sales), and interviews with 1,000 consumers in each of the nine countries into consumer trends (9,000 in total).
The study examines the sale of merchandise to the final consumer through stores and online on a like-with-like basis. It excludes food services, the sale of automobiles, gas and fuel, tickets, holidays, insurance, and banking. This reflects ONS and OECD methodology as well as the Oxford Dictionary."
* The European countries selected for this report are as follows: United Kingdom (UK), Germany, France, Spain, Italy, Netherlands, Sweden, Poland.
** Forecasted values.

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