E-commerce in Nigeria - statistics & facts
Key insights
- Most valuable e-commerce sector in Nigeria
- Electronics
Detailed statistics
E-commerce spending in Nigeria 2023, by category
- Fastest growing e-commerce sector in Nigeria
- Physical media
Detailed statistics
E-commerce spending growth in Nigeria 2023, by category
- Number of online shoppers in Nigeria
- 76.7m
Detailed statistics
Digital buyers in Nigeria 2020
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
4
- Premium Statistic E-commerce retail as share of total retail in Africa 2020-2022, by country
- Premium Statistic Number of e-commerce users in selected African countries 2025-2029
- Basic Statistic Nigeria: online usage penetration 2018-2027
- Basic Statistic Internet users in Nigeria 2018-2022, with forecasts up until 2027
Overview
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Premium Statistic
E-commerce retail as share of total retail in Africa 2020-2022, by country
E-commerce retail as share of total retail in Africa 2020-2022, by country
E-commerce retail as share of total retail in selected African countries from 2020 to 2022
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Premium Statistic
Number of e-commerce users in selected African countries 2025-2029
Number of e-commerce users in selected African countries 2025-2029
Number of e-commerce users in selected African countries in 2025 and 2029 (in millions)
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Basic Statistic
Nigeria: online usage penetration 2018-2027
Nigeria: online usage penetration 2018-2027
Internet user penetration in Nigeria from 2018 to 2027
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Basic Statistic
Internet users in Nigeria 2018-2022, with forecasts up until 2027
Internet users in Nigeria 2018-2022, with forecasts up until 2027
Number of internet users in Nigeria from 2018 to 2022, with forecasts from 2023 to 2027 (in millions)
Spending & Payments
6
- Premium Statistic Internet users using mobile payment methods in Africa 2023, by country
- Premium Statistic Revenue per user of e-commerce in Nigeria 2020-2029
- Premium Statistic E-commerce spending in Nigeria 2023, by category
- Premium Statistic E-commerce spending growth in Nigeria 2023, by category
- Premium Statistic Biggest international and domestic payment card schemes in Nigeria 2019-2022
- Premium Statistic Share of payments with e-wallet in Nigeria 2020, by leading service
Spending & Payments
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Premium Statistic
Internet users using mobile payment methods in Africa 2023, by country
Internet users using mobile payment methods in Africa 2023, by country
Share of internet users using mobile payment methods each month in selected countries in Africa compared to the global average in 2023
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Premium Statistic
Revenue per user of e-commerce in Nigeria 2020-2029
Revenue per user of e-commerce in Nigeria 2020-2029
Revenue per user of the e-commerce market in Nigeria from 2020 to 2029 (in U.S. dollars)
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Premium Statistic
E-commerce spending in Nigeria 2023, by category
E-commerce spending in Nigeria 2023, by category
E-commerce consumer spending in Nigeria in 2023, by category (in million U.S. dollars)
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Premium Statistic
E-commerce spending growth in Nigeria 2023, by category
E-commerce spending growth in Nigeria 2023, by category
Annual growth in e-commerce consumer spending in Nigeria in 2023, by category
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Premium Statistic
Biggest international and domestic payment card schemes in Nigeria 2019-2022
Biggest international and domestic payment card schemes in Nigeria 2019-2022
Market share of payment card brands - Visa, Mastercard, American Express, or in-market local card schemes - in Nigeria from 2019 to 2022
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Premium Statistic
Share of payments with e-wallet in Nigeria 2020, by leading service
Share of payments with e-wallet in Nigeria 2020, by leading service
Share of payments with e-wallet in Nigeria in 2020, by leading service
Marketplaces
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- Premium Statistic E-commerce penetration rate in selected African countries 2025-2029
- Premium Statistic Revenue of the food and personal care e-commerce market in selected African countries
- Premium Statistic Web visitors of all online marketplaces in Nigeria 2017-2020
- Premium Statistic Popular shopping apps in Google Play Store in Nigeria 2021
- Premium Statistic Popular shopping apps for iPhone in Nigeria 2021
- Premium Statistic Increase in e-commerce due to COVID-19 in Africa 2021, by country
- Premium Statistic Increase in online grocery shopping after COVID-19 in Africa 2020, by country
Marketplaces
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Premium Statistic
E-commerce penetration rate in selected African countries 2025-2029
E-commerce penetration rate in selected African countries 2025-2029
E-commerce market penetration rate in selected African countries in 2025 and 2029
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Premium Statistic
Revenue of the food and personal care e-commerce market in selected African countries
Revenue of the food and personal care e-commerce market in selected African countries
E-commerce revenue of the food and personal care market in selected African countries from 2017 to 2025 (in million U.S. dollars)
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Premium Statistic
Web visitors of all online marketplaces in Nigeria 2017-2020
Web visitors of all online marketplaces in Nigeria 2017-2020
Total number of web visitors of all online marketplaces for physical goods present in Nigeria from 2017 to 2020 (in 1,000s)
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Premium Statistic
Popular shopping apps in Google Play Store in Nigeria 2021
Popular shopping apps in Google Play Store in Nigeria 2021
Most popular apps in Google Play Store in the shopping category in Nigeria in July 2021, by number of downloads (in 1,000s)
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Premium Statistic
Popular shopping apps for iPhone in Nigeria 2021
Popular shopping apps for iPhone in Nigeria 2021
Most popular iOS apps in the shopping category in Nigeria in July 2021, by number of downloads (in 1,000s)
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Premium Statistic
Increase in e-commerce due to COVID-19 in Africa 2021, by country
Increase in e-commerce due to COVID-19 in Africa 2021, by country
Share of consumers shopping more online since the beginning of the coronavirus (COVID-19) pandemic in selected African countries in 2021
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Premium Statistic
Increase in online grocery shopping after COVID-19 in Africa 2020, by country
Increase in online grocery shopping after COVID-19 in Africa 2020, by country
Share of e-commerce users who plan to do less supermarket shopping after the coronavirus (COVID-19) in selected African countries as of 2020
Jumia
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- Basic Statistic Quarterly active customers of Jumia Technologies AG 2019-2023
- Basic Statistic Annual net revenue of Jumia Technologies AG 2017-2020
- Premium Statistic Distribution of visits on Jumia in Africa 2023, by country
- Premium Statistic Monthly Active Users (MAU) of Jumia Food app in Kenya, Egypt, and Nigeria 2017-2021
- Premium Statistic Visits on Jumia on selected domains in Africa 2020-2023
Jumia
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Basic Statistic
Quarterly active customers of Jumia Technologies AG 2019-2023
Quarterly active customers of Jumia Technologies AG 2019-2023
Quarterly active customers of Jumia Technologies AG from1st quarter 2019 to 3rd quarter 2023 (in millions)
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Basic Statistic
Annual net revenue of Jumia Technologies AG 2017-2020
Annual net revenue of Jumia Technologies AG 2017-2020
Annual net revenue of Jumia Technologies AG from 2017 to 2020 (in million euros)
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Premium Statistic
Distribution of visits on Jumia in Africa 2023, by country
Distribution of visits on Jumia in Africa 2023, by country
Distribution of visits on Jumia in Africa as of 2023, by country
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Premium Statistic
Monthly Active Users (MAU) of Jumia Food app in Kenya, Egypt, and Nigeria 2017-2021
Monthly Active Users (MAU) of Jumia Food app in Kenya, Egypt, and Nigeria 2017-2021
Monthly Active Users (MAU) of the Jumia Food app on iOS and Android devices in Kenya, Egypt, and Nigeria from January 2017 to December 2021
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Premium Statistic
Visits on Jumia on selected domains in Africa 2020-2023
Visits on Jumia on selected domains in Africa 2020-2023
Monthly number of visits on Jumia on selected domains in Africa from January 2020 to November 2023 (in millions)
Other players
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Basic Statistic
Visitors of Konga.com 2017-2020
Visitors of Konga.com 2017-2020
Estimated number of web visitors of Konga.com from 2017 to 2020 (in 1,000s)
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Premium Statistic
Visitors of Konga.com in Nigeria 2020, by age
Visitors of Konga.com in Nigeria 2020, by age
Distribution of estimated web visitors of Konga.com in Nigeria in 2020, by age
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Basic Statistic
Visitors of NigeriaCarMart in Nigeria 2017-2020
Visitors of NigeriaCarMart in Nigeria 2017-2020
Estimated number of web visitors of NigeriaCarMart in Nigeria in 2020 (in 1,000s)
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Basic Statistic
Visitors of Chutku in chuktu.com.ng 2017-2020
Visitors of Chutku in chuktu.com.ng 2017-2020
Estimated number of web visitors of Chutku in Nigeria from 2017 to 2020 (in 1,000s)
Opinions
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Premium Statistic
Attitudes towards online shopping in Nigeria 2023
Attitudes towards online shopping in Nigeria 2023
Attitudes towards online shopping in Nigeria as of March 2023
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Premium Statistic
Most popular categories for online purchases in Nigeria 2023
Most popular categories for online purchases in Nigeria 2023
Most popular categories for online purchases in Nigeria as of March 2023
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Premium Statistic
Online vs. offline purchases by category in Nigeria 2022
Online vs. offline purchases by category in Nigeria 2022
Online vs. offline purchases by category in Nigeria in 2022
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