Why do people visit Australia?
In financial year 2023, most visitors to Australia were there to visit their family or friends living in Australia. Around 1.9 million visited for a holiday, and a little over 620 thousand travelled to the country for business purposes.
How much do international visitors spend when in Australia?
In financial year 2022, those who visited the country to see friends or relatives accounted for the largest share of international visitor spending, at approximately 52 percent. The second highest spenders were visitors who went to Australia for education; they accounted for approximately 19 percent of international visitor spending that year.
Overall trip expenditure of international visitors contributed about 9.7 billion Australian dollars to the country’s economy in 2022. Although this marked a rise in spending from the previous year, it is still very low compared to pre-pandemic levels, in which international visitor spending peaked at around 44.6 billion Australian dollars in 2019.