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Italy: leading appliance brands on Facebook 2019

Leading household appliance brands in Italy as of April 2019, by number of Facebook page fans

by Statista Research Department, last edited Aug 9, 2019
Italy: leading appliance brands on Facebook 2019 As of April 2019, Bimby Italia was the home appliance brand with the most fans on Facebook in Italy. The kitchen robot, known outside of Italy as Thermomix, boasted over 600 thousand fans. Nespresso came second in the ranking of the home appliances brands with approximately 340 thousand Facebook fans in the country.
Household appliances‘ market

In 2017, Italians spent almost 7 billion euros on household appliances. The home appliance industry is divided into two categories: large domestic appliances and small domestic appliances. The first category includes large machines used at home, such as, washing machines, freezers and dishwashers. This sector reached a market value of almost three billion euros in Italy in 2018. The second category includes products such as coffee machines, food processors and hairdryers, to name a few, and reached a market value of approximately 1.4 billion euros in Italy in 2018.

Smart and connected homes

A promising sub-market within the home appliance industry is the smart appliance market. The smart appliances market revenue in Italy is forecasted to grow steadily in the coming years, reaching a value of 525 million euros by 2022. However, according to Statista’s Global Consumer Survey, as of 2019, only about one in four Italians owned a smart home device.
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Leading household appliance brands in Italy as of April 2019, by number of Facebook page fans

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