Italy: leading appliance brands on Facebook 2019

As of October 2019, Bimby Italia was the home appliance brand with the most fans on Facebook in Italy. The kitchen robot, known outside of Italy as Thermomix, boasted almost 700 thousand fans. GA.Ma Professional Italy came second in the ranking of the home appliances brands with approximately 295 thousand Facebook fans in the country.

Household appliances‘ market

In 2017, Italians spent almost 7 billion euros on household appliances. The home appliance industry is divided into two categories: large domestic appliances and small domestic appliances. The first category includes large machines used at home, such as, washing machines, freezers and dishwashers. This sector reached a market value of almost three billion euros in Italy in 2018. The second category includes products such as coffee machines, food processors and hairdryers, to name a few, and reached a market value of approximately 1.4 billion euros in Italy in 2018.

Smart and connected homes

A promising sub-market within the home appliance industry is the smart appliance market. The smart appliances market revenue in Italy is forecasted to grow steadily in the coming years, reaching a value of 525 million euros by 2022. However, according to Statista’s Global Consumer Survey, as of 2019, only about one in four Italians owned a smart home device.

Leading household appliance brands in Italy as of October 2019, by number of Facebook page fans

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Release date

October 2019



Survey time period

October 2019

Supplementary notes

*This statistic shows pages ranked by the number of local fans in Italy.

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Statistics on "Home appliances in Italy"

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