In 2020, the market share of the Diet Coke brand in the U.S. amounted to 7.9 percent. Between 2009 and 2020, the brand’s share dropped by over 20 percent. The Diet Coke brand is one of the leading four brands of the Coca-Cola Company.
Coke Classic
The classic brand of coke had a larger market share: between 2004 and 2020, the brand’s position on the U.S. market remained stable. This also puts the Coca-Cola company in first place on the carbonated soft drink (or CSD) market in the United States: the company owned over 43 percent of the U.S. CSD market in 2019. Keurig Dr. Pepper (a competitor responsible for soft drinks, such as 7 UP, Dr Pepper, and Schweppes) accounted for just over 18 percent of the U.S. market that year.
Coca-Cola on social media
Social media platforms, such as Facebook and Twitter, are powerful marketing tools used by corporations in order to reach new and existing consumers. Being one of the most recognizable brands in the world, it comes to no surprise that Coca-Cola has many followers on such platforms. The company had a total of over 100 million fans on Facebook in 2020, putting them in third place on the website.
Market share of the Diet Coke brand in the United States from 2004 to 2020
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Beverage Digest. (July 1, 2021). Market share of the Diet Coke brand in the United States from 2004 to 2020 [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/225478/us-market-share-of-the-diet-coke-brand-since-2004/
Beverage Digest. "Market share of the Diet Coke brand in the United States from 2004 to 2020." Chart. July 1, 2021. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/225478/us-market-share-of-the-diet-coke-brand-since-2004/
Beverage Digest. (2021). Market share of the Diet Coke brand in the United States from 2004 to 2020. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/225478/us-market-share-of-the-diet-coke-brand-since-2004/
Beverage Digest. "Market Share of The Diet Coke Brand in The United States from 2004 to 2020." Statista, Statista Inc., 1 Jul 2021, https://www.statista.com/statistics/225478/us-market-share-of-the-diet-coke-brand-since-2004/
Beverage Digest, Market share of the Diet Coke brand in the United States from 2004 to 2020 Statista, https://www.statista.com/statistics/225478/us-market-share-of-the-diet-coke-brand-since-2004/ (last visited June 26, 2022)
