Market share of the Diet Coke brand in the U.S. 2004-2018

In 2018, the market share of the Diet Coke brand in the U.S. amounted to just under eight percent. Between 2008 and 2018, the brand’s share dropped by over two percent. The Diet Coke brand is one of the leading four brands of the Coca-Cola Company.

Coke Classic

The classic brand of coke had a larger market share: between 2004 and 2018, the brand’s position on the U.S. market remained stable at roughly 17 percent. This also puts the Coca-Cola company in first place on the carbonated soft drink (or CSD) market in the United States: the company owned over 43 percent of the U.S. CSD market in 2018. Dr Pepper Snapple (a competitor responsible for soft drinks, such as 7 UP, Dr Pepper, and Schweppes) accounted for just under 18 percent of the U.S. market that year.

Coca-Cola on social media

Social media platforms, such as Facebook and Twitter, are powerful marketing tools used by corporations in order to reach new and existing consumers. Being one of the most recognizable brands in the world, it comes to no surprise that Coca-Cola has many followers on such platforms. The company had a total of over 100 million fans on Facebook in 2020, putting them in third place on the website.

Market share of the Diet Coke brand in the United States from 2004 to 2018

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Release date

May 2019


United States

Survey time period

2004 to 2018

Supplementary notes

* CSD (carbonated soft drink) market share by volume.

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Statistics on "Liquid refreshment beverage (LRB) brands: Coca-Cola"

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