• GB: age distribution of day visitors by activity 2019

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Activities that the British public take part in on tourism day visits tend to vary by age. Around two thirds of all visitors who went on a day out to a spa or a health club in 2019 were between 16 and 34 years of age. Only 14 percent of people over 55 took part in the same activity. Popular day trip activities in Great Britain across all age group included visiting friends and family and going out for a meal.

Age distribution of tourism day visit takers in Great Britain in 2019, by main activity undertaken

Characteristic	16-34	35-54	55+
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Release date

September 2020

More information

Region

United Kingdom (Great Britain)

Survey time period

2019

Number of respondents

35,746 respondents

Age group

16 years and older

Special properties

GB domestic tourists

Method of interview

Online survey

Supplementary notes

GBDVS 2019 was undertaken using an online methodology with a total of 35,746 interviews conducted with adults aged 16 and over who were resident in England, Scotland and Wales during 52 weekly survey waves.
'Tourism day visits' are defined as day visits not taken on a regular basis and located out of the participant's 'usual environment'. This distinguishes them from leisure day visits which include any excursions away from home including at least one leisure activity.