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Consumer choice of bank type in the United States in 2016, by age
Consumer choice of bank type in the U.S. 2016 by age
This statistic shows consumer choice of bank type in the United States in 2016, by age. During the survey, 12 percent of the respondents between 18 and 29 years said their current principal account was with a direct bank.
Consumer choice of bank type in the United States in 2016, by age
Traditional bank with a branch networkDirect bank without a branch network
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Source

Release date

November 2016

Region

United States

Survey time period

September 26 to 29, 2016

Number of respondents

1,003 respondents

Age group

18 to 69 years

Special properties

English-speaking resident population in the U.S.

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "do you have your current principal account with a traditional bank (with a branch network) or a direct bank?"

Consumer choice of bank type in the U.S. 2016 by age
This statistic shows consumer choice of bank type in the United States in 2016, by age. During the survey, 12 percent of the respondents between 18 and 29 years said their current principal account was with a direct bank.
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