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Internet usage in Japan - statistics & facts

Japan has one of the highest numbers of internet users in the Asia Pacific region. The country echoed a very high internet penetration rate, although the degree of penetration differed with factors such as age, region, and income level. While the internet has been used by the majority of people in Japan since the mid-2000s, geographical differences remain, for example, between the more urban area of southern Kanto, which includes Tokyo, and more rural areas, such as Tohoku or Hokuriku.

Accessing the worldwide web

Internet in Japan usually comes unbundled, meaning that customers, in general, have contracts both with a line provider and an internet service provider (ISP). The main landline providers in Japan are NTT East and NTT West, which are both subsidiaries of Nippon Telegraph and Telephone Corporation (NTT). Leading ISPs include companies such as Asahi Net, Biglobe, Nifty Corporation, NTT Plala, or So-net. Commercial internet services have been available since the early 1990s, while mobile internet developed from the late 1990s onwards. The main mobile carriers today are NTT Docomo, au by KDDI, and SoftBank. These three companies have recently been joined by Rakuten, which launched its own mobile carrier service in April 2020. When it comes to internet connection types, a majority of households were using optical fiber and mobile phone lines in 2020. Apple iOS is the leading mobile operating system, as it accounts for about two-thirds of mobile web traffic.

Popular online activities

According to a survey conducted in September 2020, the most common reasons for using the internet in Japan were to communicate with other people via email, looking up information, and using social networking services. A majority of people also accessed the web to use video-sharing websites or to purchase goods and services online. Among social networks, Twitter and Instagram enjoy high popularity, while LINE continues to be the dominating messenger app. A ranking of the most popular websites was led by Google, followed by Yahoo, YouTube, and Twitter. Streaming services have become increasingly popular as well.

Key figures

The most important key figures provide you with a compact summary of the topic of "Internet usage in Japan" and take you straight to the corresponding statistics.

Social media

User behavior

Interesting statistics

In the following 5 chapters, you will quickly find the 29 most important statistics relating to "Internet usage in Japan".

Internet usage in Japan

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Internet usage in Japan - statistics & facts

Japan has one of the highest numbers of internet users in the Asia Pacific region. The country echoed a very high internet penetration rate, although the degree of penetration differed with factors such as age, region, and income level. While the internet has been used by the majority of people in Japan since the mid-2000s, geographical differences remain, for example, between the more urban area of southern Kanto, which includes Tokyo, and more rural areas, such as Tohoku or Hokuriku.

Accessing the worldwide web

Internet in Japan usually comes unbundled, meaning that customers, in general, have contracts both with a line provider and an internet service provider (ISP). The main landline providers in Japan are NTT East and NTT West, which are both subsidiaries of Nippon Telegraph and Telephone Corporation (NTT). Leading ISPs include companies such as Asahi Net, Biglobe, Nifty Corporation, NTT Plala, or So-net. Commercial internet services have been available since the early 1990s, while mobile internet developed from the late 1990s onwards. The main mobile carriers today are NTT Docomo, au by KDDI, and SoftBank. These three companies have recently been joined by Rakuten, which launched its own mobile carrier service in April 2020. When it comes to internet connection types, a majority of households were using optical fiber and mobile phone lines in 2020. Apple iOS is the leading mobile operating system, as it accounts for about two-thirds of mobile web traffic.

Popular online activities

According to a survey conducted in September 2020, the most common reasons for using the internet in Japan were to communicate with other people via email, looking up information, and using social networking services. A majority of people also accessed the web to use video-sharing websites or to purchase goods and services online. Among social networks, Twitter and Instagram enjoy high popularity, while LINE continues to be the dominating messenger app. A ranking of the most popular websites was led by Google, followed by Yahoo, YouTube, and Twitter. Streaming services have become increasingly popular as well.

Interesting statistics

In the following 5 chapters, you will quickly find the 29 most important statistics relating to "Internet usage in Japan".

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