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Online user data regarding Asia Pacific shows that East Asia had the highest number of internet users with Japan raking third in the region with 101 million internet users. In the second quarter of 2016, Japan recorded over 45 million unique IPv4 addresses, offering internet at an average connection speed of approximately 17.1 Megabits per second.
Recent demographic data states that the largest share of the population using internet in the country is aged 55 years and over with the overall majority of internet users being male. The most popular online content categories in Japan are search and navigation and the country records 73.6 percent of the internet users engaged in watching online video content via any device.
With close to 59 percent of the Japanese population accessing internet through mobile phone in 2016, forecasts estimate this figure will grow to 61.6 percent in 2021. The most popular app was mobile messenger LINE, one of the most popular Asia-based messenger apps worldwide. Other popular mobile apps include Twitter, Facebook and Apple Music.
Recent statistics reveal the most popular social networks in Japan to be LINE, followed by Facebook and Twitter. Twitter recorded 18.32 million unique visitors from Japan as of May 2015. Despite the heavy mobile app and messenger usage, the active social media penetration was only 43 percent in 2016, thus ranking Japan on the lower end of online social user engagement in Asian countries.
Retail e-commerce sales in Japan amounted to 89.55 billion U.S. dollars in 2016 and subsequently placed the country as one of the strongest online commerce markets worldwide. Current industry figures place the digital buyer penetration in Japan at 69 percent of the population. Over half of Japanese online shoppers accessed comparison shopping websites, other popular online retail categories included books, computer hardware and apparel. Local online retailer Rakuten was the second most-visited online shopping site, ranking slightly behind U.S. competitor Amazon.
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Number of internet users in the Asia Pacific region as of January 2017, by country (in millions)
Countries with the highest number of internet users as of March 2017 (in millions)
Number of internet users in selected countries as of May 2015 (in millions)
Number of internet users in Japan from 2015 to 2022 (in millions)
Percentage of population using the internet in Japan from 2000 to 2016
Countries with the highest internet penetration rate as of 2016
Number of unique IPv4 addresses as of 1st quarter 2017, by country (in millions)
Countries with the highest average internet connection speed as of 1st quarter 2017 (in Mbps)
Leading countries with the most mobile broadband subscriptions per 100 inhabitants in 2015
Countries with the largest rate of high broadband connectivity as of 1st quarter 2017
Distribution of internet users in Japan in May 2015, by gender
Distribution of internet users in Japan as of May 2015, by age group and gender
Average online hours of internet users in Japan as of May 2015, by gender and age group
Most popular desktop websites in Japan as of January 2016, based on unique visitors (in millions)
Most popular online video content properties in Japan as of April 2016, ranked by number of unique viewers (in millions)
Internet usage frequency in Japan as of February 2016, by age group
How often do you use the internet for personal reasons?
Share of worldwide users who have accessed YouTube to listen to music as of April 2016, by country
Frequency of female internet users in Japan researching items they have seen on TV as of July 2016, by age
Average daily time spent on mobile web by smartphone users in Asia Pacific in July 2016, by country (in minutes)
Average daily time spent on mobile apps by smartphone users in Asia Pacific in July 2016, by country (in minutes)
Mobile phone internet user penetration in Japan from 2015 to 2022
LINE usage among smartphone users in Japan as of November 2015, by age
Most popular Asia-based mobile messenger apps as of 4th quarter 2016, based on number of monthly active users (in millions)
Distribution of mobile internet users in Japan in 2014 and 2015, by age group
Frequency with which tablet users in Japan watch mobile video as of March 2015
Leading types of smartphone apps installed by smartphone users in Japan as of November 2015
Number of monthly active mobile social media users in Asia Pacific as of September 2016, by country (in millions)
Average duration of daily social media usage in Asia Pacific as of 4th quarter 2015, by country (in hours)
Active social media penetration in Asian countries in September 2016
Number of monthly active social media users in Asia Pacific as of January 2017, by country (in millions)
Active mobile social media penetration in Asian countries as of January 2017
Penetration of leading social networks in Japan as of 4th quarter 2016
Most popular social networks in Japan in May 2015, based on number of unique visitors (in millions)
Number of social network users in Japan from 2015 to 2022 (in millions)
Social network user penetration in Japan from 2015 to 2022
Number of Facebook users in Japan from 2015 to 2022 (in millions)
Facebook usage penetration in Japan from 2015 to 2022
Number of Twitter users in Japan from 2012 to 2019 (in millions)
Year-on-year change in time spent on select social media platforms according to social media users in Japan as of August 2016
Share of senior internet users in Japan who use LINE in 2015 and 2016, by age group
Most popular brands on Facebook from Japan as of March 2017, by number of fans (in millions)
Number of data removal requests issued to Twitter from January to June 2017, by country and institution
Retail e-commerce sales in Japan from 2014 to 2019 (in billion U.S. dollars)
E-commerce share of total retail sales in Japan from 2014 to 2019
Digital buyer penetration in Japan from 2014 to 2018
Most popular online retailers in Japan in May 2015, based on number of unique visitors (in millions)
Amazon's audience reach in selected global markets as of 2nd quarter 2016
Rakuten Group's domestic e-commerce volume from 1st quarter 2014 to 2nd quarter 2017 (in billion yen)
Rakuten Group's domestic gross transaction value from 1st quarter 2010 to 3rd quarter 2016 (in billion yen)
Mobile wallet usage reach among mobile shoppers worldwide as of August 2016, by country
Share of mobile shoppers in selected countries who are satisfied with their mobile shopping experience as of August 2016
Leading reasons for shopping via mobile among mobile phone internet users in Asia Pacific as of December 2015, by country
Share of online shoppers who have purchased products from overseas retailers as of October 2015
Japan: mobile phone internet users 2015-2022
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Japan: number of internet users 2015-2022
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Smartphone users in Japan 2015-2022
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Japan: daily internet usage 2016, by age group
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Leading mobile device activities in Japan H2 2016
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Main reasons for buying online in the last 12 months in Japan 2016
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