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Vodafone revenue in the United Kingdom (UK) 2014-2020

Vodafone increased its revenue generated in the United Kingdom (UK) overall from 2014 to 2020. This comes despite a drop from the high seen in 2016, when the company generated 8.43 billion British pounds in the UK.

Vodafone’s revenue outside of the UK

Vodafone is one of the world’s most prominent telecommunications companies, creating 44.97 million euros in revenue in the year ending 31 March 2020 from numerous territories including Europe, Africa, the Middle East, and in the Asia Pacific. Germany is by far the company’s most lucrative market, with Vodafone generating 12.1 billion euros in revenue in the country during the year ending 31 March 2020.

Declining average revenue per user

Since the second quarter of 2018/19, Vodafone has seen a reduction in average revenue per user (ARPU) in the UK of 1.41 British pounds. The largest drop occurred among contract customers, as opposed to those on pre-paid arrangements, falling from 18.6 British pounds in the second quarter of 2018/19 to reach 16.9 British in the first quarter of 2020/21.
Vodafone is not alone in experiencing this decline in ARPU. The ARPU of all post-paid mobile subscribers in the UK fell from 27.76 British pounds in 2010, to 15.55 British pounds per user as of the second quarter of 2020.

Revenue of the Vodafone Group in the United Kingdom (UK) from 2014 to 2020

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Release date

March 2020


United Kingdom

Survey time period

March 31, 2014 to March 31, 2020

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Statistics on "Telecommunication industry in the UK"

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