Mobile apps are increasingly popular in everyday activities. As of the first quarter of 2019, the two most popular app stores, Google Play and Apple’s App Store, had a total number of 2.1 and 1.8 million available apps respectively. With the large volume of apps available to consumers, marketers began to focus more on mobile app retention than on acquisition alone. As of June 2018, the apps for Gmail, Google Maps, YouTube and Google were the four most popular Android apps worldwide, while Facebook, YouTube, Instagram and Skype for iPhone were the apps with the highest market reach among mobile iOS users globally.
Social networking is one of the most popular activities of mobile internet users. Facebook Messenger is the second most popular mobile messaging apps behind Whatsapp, the world’s leading messaging app with more than 1.6 billion monthly active users as of April 2019. Other popular mobile messaging apps include QQ Mobile, WeChat and Skype. Mobile social media consists of social networking and mobile messaging apps.
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In the following 5 chapters, you will quickly find the 60 most important statistics relating to "Mobile internet usage worldwide".