Purchase and research channels for luxury items worldwide 2017

This statistic shows the purchase and research channels true-luxury consumers used to purchase luxury items worldwide in 2017. In that year, 39 percent of true-luxury consumers stated that they researched online and purchased their luxury items offline (ROPO).

Where have you bought and researched the last luxury item purchased*?

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Sources

Release date

May 2018

Region

Worldwide

Survey time period

2017

Special properties

Respondents on last purchase

Supplementary notes

This question was phrased by the source as follows: "Where have you bought the last luxury item purchased? Where have you researched it?"
The data was provided by the BCG 2017 ad hoc study and consists of 12,000 luxury consumers respondents from 10 countries.

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Statistics on "Luxury goods in the United Kingdom (UK)"

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