Purchase and research channels for luxury items worldwide 2017

This statistic shows the purchase and research channels true-luxury consumers used to purchase luxury items worldwide in 2017. In that year, 39 percent of true-luxury consumers stated that they researched online and purchased their luxury items offline (ROPO).

Where have you bought and researched the last luxury item purchased*?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

May 2018



Survey time period


Special properties

Respondents on last purchase

Supplementary notes

This question was phrased by the source as follows: "Where have you bought the last luxury item purchased? Where have you researched it?"
The data was provided by the BCG 2017 ad hoc study and consists of 12,000 luxury consumers respondents from 10 countries.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Luxury goods in the United Kingdom (UK)"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.