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Football related revenue of AFC Ajax in Netherlands 2016-2019, by source of income

In 2019, Ajax’s football related revenue amounted to a total of roughly 130 million euros. The premiums of the international competition was the highest football related revenue with approximately 78 million euros. Season 2018/2019 was a successful year due to reaching the semi-finals of the UEFA Champions League, a significant increase compared to season 2017/2018 when Ajax failed to qualify internationally. This resulted in a net turnover increase from 92.9 million euros in 2017/2018 to 199.5 million euros in 2018/2019.

The cash cows of Ajax

  AFC Ajax, or simply Ajax, is a Dutch professional football club from Amsterdam which plays in the Eredivisie (the highest professional league in the Netherlands). Historically, Ajax is the most successful Dutch football team, with 33 league titles, 18 domestic cups as well as international successes in the Champions League and Europa League. Besides the revenues from tournaments, sponsorships and ticket sales, the transfer revenue of players is an important source of income as well. In season 2016/17, Ajax received approximately 80 million euros from outgoing transfers, mainly because of the transfers of Arkadiusz Milik to Napoli and Jasper Cillessen to FC Barcelona. In 2017/18, the transfer revenue decreased to 39.4 million euros. However, observing Ajax’s player market values, the completed transfer of Frenkie de Jong for 75 million euros to Barcelona and their international campaign in 2018/2019, it is highly likely that the total incoming transfer fees for season 2018/19 will be higher than the past two seasons combined.

Don’t worry, about a thing

  The song by Bob Marley, ‘’Three Little Birds’’, includes a sentence that is not only sung by Ajax’s supporters during half-time of every match, it also reflects Ajax’s current market value in the Dutch league. Ajax saw its market value (based on player market values) amount to roughly 355 million euros in September 2019, significantly more than their most important rivals PSV Eindhoven and Feyenoord Rotterdam. Therefore, no worries in terms of financial performances for Ajax Amsterdam.

Football related revenue of AFC Ajax in the Netherlands from seasons 2016/17 to 2018/2019, by source of income

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Release date

September 2019



Survey time period

2016 to 2019

Supplementary notes

* National competition consist out of revenues from the Eredivisie games, national cup and friendly matches.

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