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Market value of the Dutch Football League clubs 2020

As of December 2020, Ajax Amsterdam had a market value of approximately 290 million euros. PSV Eindhoven had a value of nearly 164 million euros and ranked second, whereas AZ Alkmaar completed the top three, with approximately 111 million euros. In the bottom of the Eredivisie, regarding the market value, RKC Waalwijk had the lowest market value, with 9.88 million euros, followed by VVV-Venlo and FC Emmen, with 10.63 and 13.2 million euros respectively. Note that the market values are highly influenced by the coronavirus pandemic, causing the Eredivisie to stop competition due to governmental measures taken to prevent the virus from spreading. Influences of the pandemic are also reflected on the players market value in the Eredivisie in 2020. Dutch international Van de Beek had a value of 45 million euros (was 55 in February, recently transferred to Manchester United), whereas the market value of Moroccan international Ziyech (now player of Chelsea) decreased from 50 to 40 million euros between February and April, 2020.

Revenue of Ajax increased significantly due to Champions League

The net turnover of Ajax Amsterdam amounted to nearly 200 million euros in the season 2018/19. This is a stark increase compared to the previous year, when Ajax booked a revenue of 92.2 million euros. This was mainly due to their strong campaign in the Champions League, when Ajax reached the semi-finals. The amount of premiums received for this tournament can be seen back in the football related revenue of the club. During their Champions League Campaign in 2018/19, Ajax received approximately 78 million euros of premiums and 17.41 million euros of international competition revenues.

PSV most expensive club to watch all season in Philips stadium

Individuals who want to see the home games of their favorite football club in the Eredivisie, the ones supporting PSV Eindhoven had to pay the most for a season ticket. As of 2020/21, PSV had the most expensive season tickets, with 290 euros per ticket, whereas Feyenoord and Ajax supporters had to pay 272 and 242 euros, respectively.

Market value of the Dutch Football League clubs (Eredivisie) as of December 15, 2020

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Release date

December 2020



Survey time period

December 15, 2020

Supplementary notes

Based on squad value.

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Statistics on "Professional football in the Netherlands and Belgium"

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