Market value of the Dutch Football League clubs 2020

As of February 2020, Ajax Amsterdam had a market value of approximately 430 million euros. PSV Eindhoven had a value of nearly 170 million euros and ranked second, whereas AZ Alkmaar completed the top three, with a little less than 120 million euros. In the bottom of the Eredivisie, regarding the market value, the new promoted club RKC Waalwijk had the lowest market value, with 10.68 million euros, followed by VVV-Venlo and Fortuna Sittard, with 12.45 and 13.75 million euros respectively. When looking at the players market value in the Eredivisie in 2019, a significant amount of Ajax’s market value originated from their players Donny van de Beek, Hakim Ziyech, David Neres and André Onana. Dutch international Van de Beek had a value of 55 million euros, whereas the market value of Moroccan international Ziyech amounted to 50 million euros.

Revenue of Ajax increased significantly due to Champions League

The net turnover of Ajax Amsterdam amounted to nearly 200 million euros in the season 2018/19. This is a stark increase compared to the previous year, when Ajax booked a revenue of 92.2 million euros. This was mainly due to their strong campaign in the Champions League, when Ajax reached the semi-finals. The amount of premiums received for this tournament can be seen back in the football related revenue of the club. During their Champions League Campaign in 2018/19, Ajax received approximately 78 million euros of premiums and 17.41 million euros of international competition revenues.

PSV most expensive club to watch all season in Philips stadium

Individuals who want to see the home games of their favorite football club in the Eredivisie, the ones supporting PSV Eindhoven had to pay the most for a season ticket. As of 2019/20, PSV had the most expensive season tickets, with 290 euros per ticket, whereas Feyenoord and Ajax supporters had to pay 272 and 242 euros, respectively.

Market value of the Dutch Football League clubs (Eredivisie) as of February 2020

Market value in million euros
AFC Ajax429.9
AZ Alkmaar118.8
FC Utrecht48.8
Vitesse Arnhem27.2
sc Heereveen24.13
FC Twente22.78
FC Groningen21.75
Willem II20
Heracles Almelo19.25
ADO Den Haag18.95
PEC Zwolle16.38
FC Emmen14.53
Sparta Rotterdam14.05
Fortuna Sittard13.75
RKC Waalwijk10.68
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Release date

February 2020



Survey time period

February 1, 2020

Supplementary notes

* Based on squad value.

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Statistics on "Professional football in the Netherlands and Belgium"

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