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Companies using CRM for managing customer data in Spain 2012-2016

This statistic shows the evolution of the share of companies which had CRM tools for managing customer information in Spain from 2012 to 2016. The share of companies using CRM for these purposes increased steadily till 2015, when it dropped slightly. In 2016, after another slight fall, 36.4 percent of companies used it.

Share of companies owning CRM tools for managing customer information in Spain from 2012 to 2016

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Release date

June 2016



Survey time period

2012 to 2016*

Special properties

companies with at least 10 employees

Supplementary notes

The survey examines the population of all companies whose main activity is described in sections C, D, E, F, G, H, I, J, section L, divisions 69 to 74 of section M, the section N and the group 95.1 of the CNAE-2009.

* Data as of first quarter of every year.

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