Most popular colors of hair dye used in the United Kingdom (UK) 2017

This statistic presents the most popular colors of hair dye used in the United Kingdom (UK) in 2017. The results are based on a survey of hair dye users, including those who dyed their hair at home and in the salon, conducted in January 2018, in which respondents were asked what colors they had dyed their hair in the last year. Among those surveyed, 42 percent said they had dyed their hair blonde in the last year, making this the UK's most dyed hair color. Brown ranks in second place, at 36 percent, followed by non-natural colors, such as pastels and bright colors, at 25 percent.

Share of hair dye users* who dyed their hair in the United Kingdom (UK) in 2017, by color

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Sources

Release date

May 2018

Region

United Kingdom

Survey time period

January 2018

Number of respondents

2,000 respondents

Special properties

* includes those who dyed their hair at-home and in the salon; internet users

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Statistics on "Hair styling product consumption in the UK (Kantar Media TGI)"

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