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Most popular colors of hair dye used in the United Kingdom (UK) 2017

Share of hair dye users* who dyed their hair in the United Kingdom (UK) in 2017, by color

by Tugba Sabanoglu, last edited Jun 11, 2018
Most popular colors of hair dye used in the United Kingdom (UK) 2017 This statistic presents the most popular colors of hair dye used in the United Kingdom (UK) in 2017. The results are based on a survey of hair dye users, including those who dyed their hair at home and in the salon, conducted in January 2018, in which respondents were asked what colors they had dyed their hair in the last year. Among those surveyed, 42 percent said they had dyed their hair blonde in the last year, making this the UK's most dyed hair color. Brown ranks in second place, at 36 percent, followed by non-natural colors, such as pastels and bright colors, at 25 percent.
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Share of hair dye users* who dyed their hair in the United Kingdom (UK) in 2017, by color

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Statistics on "Hair styling product consumption in the UK (Kantar Media TGI)"
  • Hair styling products
  • Hair styling brand products
  • Hair colorants
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