Hair coloring services sales growth U.S. 2016

In the first half of 2016, the hair coloring services offered in U.S. salons with the biggest growth in dollar sales were men’s lightening services and balayage. Men’s hair lightening sales grew by 110 percent in that time period. The largest share of the U.S. hair and nail salon market is made up of haircuts, hair styling, and hair coloring.

Hair coloring services in the U.S.

Balayage is a French term for a hair coloring technique that involves adding soft, natural-looking highlights to the hair for an ombre-effect. About half of the dollar sales made from hair coloring services in American beauty salons were hair lightening in the first half of 2016, followed by hair coloring. While some hair salon customers color their hair to maintain their natural color as it begins to gray, others choose to dye their hair in order to express themselves, or for any number of reasons.

Top hair coloring brands

Many of the most popular hair coloring products in the United States are purchased by individuals for self-application rather than at salons for professional application. When it comes to dollar sales, Just For Men was by far the leading men’s hair coloring brand in 2018, with over 133 million U.S. dollars in sales. The U.S. women’s hair coloring market was much more competitive, with several brands vying for the top position. In 2018, L'Oréal Superior Preference was the best-selling women’s hair coloring brand.

Dollar sales growth of hair coloring services at salons in the United States in H1 2016

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Release date

December 2016


United States

Survey time period

H1 2016

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