Revenue of OTC pharmaceuticals in Italy 2010-2025

According to data, the revenue generated by over-the-counter (OTC) pharmaceutical products in Italy increased constantly between 2012 and 2019, when it reached over two billion euros. In 2020, the severe worldwide economic contraction due to the impact of COVID-19 caused this figure to drop to 1.9 million euros. However, this market was forecasted to go back at generating increasing revenue in the years to follow, surpassing 2.15 billion euros by the end of 2025.

Revenue of the OTC pharmaceuticals market in Italy from 2010 to 2020, with a forecast for 2021 to 2025

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Release date




Survey time period

2010 to 2020

Supplementary notes

* Figures for 2021 to 2025 are forecasted.
Date of release is date of access.

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Statistics on "Self-medication in Italy"

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