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Health and food supplements in Italy - Statistics & facts

The adoption of a modern lifestyle opened the way to new health disorders such as diabetes, obesity and high blood pressure. In recent years, people begun realizing the importance of preventative health measures and they started to drift towards choices that decrease the negative effects of such lifestyle diseases. This led to a significant growth of the health supplements market, globally. In Europe, Italy is the market leader and is expected to keep this role in the next few years.

Characteristics of supplement consumers

When compared to the Italian economy as a whole, the food and health supplements market is outperforming the national average by far. Clearly, trust in the benefits of supplements is quite high among Italian consumers. Interestingly, it is a market highly dominated by female consumers. According to recent surveys, around 60 percent of adult Italian women use food supplements, while the percentage of men stood at some 40 percent. The average supplement consumer is from the mid-range group of age (35 to 64 years) and tends to have a higher level of education.

What are the most popular product categories?

The annual revenue generated in pharmacies through the sales of health supplements reached roughly three billion euros. Regarding therapeutic categories, bowel wellness products were among the most prevalent in pharmacies, in terms of both volume and value. In general, three supplement categories experienced a growth trends between early 2020 and early 2021: mental well-being and sleep, vitamins and minerals, and respiratory. The COVID-19 pandemic has boosted the overall supplements market in Italy. The largest growth in mental health supplements is most likely due to the specific pandemic situation and isolation from lockdowns.

Key figures

The most important key figures provide you with a compact summary of the topic of "Health and food supplements market in Italy" and take you straight to the corresponding statistics.

Consumer behavior

Italian market size

Interesting statistics

In the following 3 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Health and food supplements market in Italy".

Health and food supplements in Italy

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Health and food supplements in Italy - Statistics & facts

The adoption of a modern lifestyle opened the way to new health disorders such as diabetes, obesity and high blood pressure. In recent years, people begun realizing the importance of preventative health measures and they started to drift towards choices that decrease the negative effects of such lifestyle diseases. This led to a significant growth of the health supplements market, globally. In Europe, Italy is the market leader and is expected to keep this role in the next few years.

Characteristics of supplement consumers

When compared to the Italian economy as a whole, the food and health supplements market is outperforming the national average by far. Clearly, trust in the benefits of supplements is quite high among Italian consumers. Interestingly, it is a market highly dominated by female consumers. According to recent surveys, around 60 percent of adult Italian women use food supplements, while the percentage of men stood at some 40 percent. The average supplement consumer is from the mid-range group of age (35 to 64 years) and tends to have a higher level of education.

What are the most popular product categories?

The annual revenue generated in pharmacies through the sales of health supplements reached roughly three billion euros. Regarding therapeutic categories, bowel wellness products were among the most prevalent in pharmacies, in terms of both volume and value. In general, three supplement categories experienced a growth trends between early 2020 and early 2021: mental well-being and sleep, vitamins and minerals, and respiratory. The COVID-19 pandemic has boosted the overall supplements market in Italy. The largest growth in mental health supplements is most likely due to the specific pandemic situation and isolation from lockdowns.

Interesting statistics

In the following 3 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Health and food supplements market in Italy".

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