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Need for real time customer analytics for customer experience in the U.S. 2018

Importance of the use of real time customer analytics for customer experience in the United States as of March 2018*

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Release date

July 2018


United States

Survey time period

March 2018

Number of respondents


Special properties

business leaders drawn from Harvard Business Review Advisory Council and Harvard Business Review readers

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

*This heading was phrased by the source as follows: "Percentage of respondents indicating that the ability to use real-time customer analytics to improve customer experience across touch points and devices is extremely important today and that it will be extremely important in two years."

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