Occasions for online flower purchase in China 2018

This statistic shows the occasions for Chinese flower e-commerce consumers to purchase flowers online in the past twelve months as of March 2018. During the survey period, around 71 percent of respondents answered that they have shopped flowers online to send as gift for special occasions or festivals.

Occasions for Chinese flower e-commerce consumers to purchase flowers online in the past twelve months as of March 2018

Share of flower consum
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Source

Release date

May 2018

Region

China

Survey time period

March 2018

Number of respondents

N=1,000

Method of interview

Online survey

Supplementary notes

Original question:
"What is the main occasion for which you have shopped on flower e-commerce platforms in the past year?"

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