Usage of big data among SMEs in the Netherlands 2018, by business unit
This statistic illustrates the answers to a survey question on the usage of big data among SMEs in the Netherlands in 2018, by business unit. As of 2018, 26 percent of the respondents mentioned that they make use of big data with their marketing/sales department, whereas approximately 20 percent of the respondents indicated to use big data for pre-sales. Lowest use of big data is the HR department with six percent of the SME respondents.
