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ROPO trend among luxury consumers in China 2018, by city tier

Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier

ROPO trend among luxury consumers in China 2018, by city tier This statistic shows the results of a survey about the research online, purchase offline (ROPO) trend in different city tiers among luxury consumers in China as of 2018. During the survey period, around 64 percent of respondents in top four cities and tier 1 cities in China said they did their luxury goods' research online, but shopped in offline stores.
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Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier

Share of respondents
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Share of respondents
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This statistic shows the results of a survey about the research online, purchase offline (ROPO) trend in different city tiers among luxury consumers in China as of 2018. During the survey period, around 64 percent of respondents in top four cities and tier 1 cities in China said they did their luxury goods' research online, but shopped in offline stores.
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