Tablet market in the U.S.

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Statista dossier about the U.S. tablet market

This dossier provides insight into the tablet market in the United States in the form of figures and statistics on sales, tablet usage and penetration rates.

Table of contents

  • 1. Sales & users
    • Tablet sales revenue in the U.S. 2014-2023

    • Share of tablets by device (Apple iPad/Samsung Galaxy Tab) in North America 2015-2018

    • Apple's global revenue from iPad sales 2010-2020

    • Tablet unit shipments in the U.S. 2018-2023

    • Installed base of tablets in the U.S. 2018-2023

    • Market share of tablet operating systems in the United States 2016-2019

    • Consumer tablets average price in the U.S. 2018-2023

    • Tablet ownership by brand in the U.S. 2020

  • 2. Penetration rate
    • Household penetration of tablet PCs in the United States 2012-2018

    • Tablet ownership among U.S. adults 2010-2019

    • People who own a tablet (e.g. iPad) in the U.S. in 2018, by age

    • U.S. Millennials: consumer devices penetration by ethnicity 2018

    • U.S. senior tablet and e-reader ownership by age group 2016

    • iPad penetration rate in the U.S. 2018, by age group

  • 3. Usage & traffic
    • Replacement cycle length of consumer tablets in the U.S. 2018-2023

    • Connected device session length in the U.S. 2016-2019

    • Control devices used for smart home products/devices in the U.S. 2015 & 2018

    • Wi-Fi traffic volumes per device in the U.S. 2016-2018

    • Tablet mobile internet traffic in the U.S. 2016-2023

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